Know My Trait campaign is aimed a young and 'unaware' community to help build their knowledge and provide steps to making informed choices and taking control. We say 'unaware' as many carriers of the trait have little or no symptoms and so are unaware they carry the trait. Up to 7% of the world's populaiton carry a genetic trait for a haemoglobin blood disorder.
This is a new campaign from the Thalassaemia Society of NSW. It uses safe, trusting colours, iconography, acessable language and multicultural imagery - Visit: https://www.knowmytrait.org/